The quality of your product/service is important to your success, but not as important as your ability to become a Doctor of Psychology…SALES Psychology that is. Mastering the techniques…that’s what will really open the financial floodgates...
Why?
Because, despite everything we know, we are all much more susceptible to persuasion than we think.
Question for you…
Are you trying to appeal to your prospects hearts or to their minds?
If your sales presentations lead with a list of your product's features and/or how great you or your company is, then it’s over before you even get started.
Dianne Miethner and Matt Parmaks are co-founders of DMSRetail, a leading retail consulting and training company.